Lance Stephenson Is Born Ready


The following email was sent my way hyping a new web series from Coney Island phenom Lance Stephenson. I’ve come in contact with Lance at a couple of events and what struck me most was how chill and media ready he is. He’s a good kid that’s ridiculously talented. I’ll post links to the current webisode every Tuesday.


New York, NY, 1/15/08 – FADER Films and Born & Bread in production with Den of Thieves today announced the launch of BORNREADY an online series that follows Coney Island and Lincoln High School basketball prodigy Lance Stephenson as he develops as player and as a young man. The webisodes, which will be released in near real time, will follow Lance through his sophomore and junior years of High School with plans to continue to document his journey for the next three years. After its launch on January 15, each new episode will air twice a day for the first week, and one new episode will air each weekday afterwards until April.

BORN READY brings an inside look at the development of basketball’s hottest young prodigy and next superstar while capitalizing on Born & Bread’s ability to identify and capture compelling stories in a saturated market, FADER Films’ expertise and reach in producing compelling content aimed at a young and hip demographic and Den of Thieves’ extensive background producing cutting edge music and reality programs for TV.

Following in the footsteps of fellow New York basketball greats Stephon Marbury and Sebastian Telfair, Lance Stephenson is widely considered to be the #1 ranked high school basketball player in the country and is known as the pride of Coney Island. He has led his team to two NY City Championships, once as a Freshman and once as a Sophomore, when he was also named NYC Player of The Year. He followed up his Sophomore City Championship with a New York State Championship and became the youngest player to play in the Pro Am division at EBC (Rucker Park). Although the championship game featured five NBA players, Stephenson was named its MVP and since then has been actively recruited by every major college program in the country. After a summer that included workouts with NBA superstars LeBron James and Kobe Bryant, Stephenson is now entering his Junior season poised to re-write the high school record books and is on pace to become the greatest high school scorer in New York City history.

About Born & Bread
Founded by Paul Rivera and Justin Leonard in 2005, the New York based film company specializes in documentary projects. Much of Born & Bread’s inspiration comes from the cultural and social issues that are relevant today.

About FADER Films
Founded by Rob Stone and Jon Cohen, New York-based FADER Films is the film production division of The FADER. FADER Films develops alternative business models as well as secures traditional production and distribution deals.
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground, and was also the first publication in history to be released on iTunes. The FADER is the authority on what’s next.

About Den of Thieves
DEN OF THIEVES (DOT) specializes in the development and production of original content for TV, DVD, the Internet and emerging media platforms. Launched as a Warner Music Group company in 2007 by former MTV executive Jesse Ignjatovic and former Island Def Jam executive Evan Prager, DOT creates first-rate, original content. By capitalizing on its unique position as a WMG company, DOT produces a wide range of video content, much of it aimed at promoting and enhancing artist brands. DEN OF THIEVES is based in Los Angeles and represented by CAA.

11 Responses to “Lance Stephenson Is Born Ready”

  1. I got the same email. Kid looks absolutely filthy. A “real time” documentary is an interesting concept. I’m curious to see how well it works.

  2. The production seems professional enough and the site is put together nicely–even the flash–so I think he’s got a hot concept as long as his people keep the snakes away.

    Yo, Lance is nasty. You should have seen Ron Artest’s face when we were talking about Lance. He couldn’t stop talking about him and Eric Gordon…I had to move on to the next question.

  3. man…. I hope he goes to a college far away from NYC…. and stays for a little while. I maintain that the biggest trouble for Steph was that he went to Georgia Tech (NYC pg pipeline) and only stayed for 1 year.

    Telfair never even went. Shame. Simply a shame.

  4. Ron Mathias Says:

    word is he has been kicked off Lincoln’s team

  5. jaydub114 Says:

    I know he was suspended for a couple…where did u hear that he has been kicked off.

  6. Ron Mathias Says:

    I heard it from a person who knows his teammates. They say the coach is tired of his prima dona attitude. He acts like somebody owes him something. Thats what they say. But the kid has a nice game, needs to work on his jumper tho.

  7. Did y’all see this dunk? Wow. I’m with Okori..I hope the young dude goes to college for a year or two, at least to get older, grow up, get some experiences…it’s just a good thing to do. If he doesn’t though, he looks baaaad already. He’s apparently 6’5″ and he’s only what, 17?

  8. Dunk was sick!

  9. I had the opportunity to see Lance play this summer in the Nike Pro City tourney against top college and pro players…and he was able to hold his own.
    He is young and in time, he will learn to think the game and when that happens, watch out.

  10. Just got off the phone with his people AG.

    The SNY Invitational–Coles Sports Center at NYU 181 Mercer Street, NYC 10012.

    FRIDAY, FEB. 1, 2008
    Game 1: 6:00 pm ET
    Lincoln High School vs. Cardozo High School

    Game 2: 8:00 pm ET
    Kennedy High School vs. Fredrick Douglass Academy

    SATURDAY, FEB. 2, 2008
    3rd/ 4th- place Playoff:
    6:00 pm ET

    Final: 8:00 pm ET

    To celebrate the first ever SNY Invitational this Feb 1st and 2nd, an exclusive prize pack will be given away. Prizing includes:
    1 Pair Of NJ Net’s tickets
    1 Pair Of Tickets To SNY Invitational
    1 Rucker prize pack (t-shirt, basketball, hat)

    I’ll have more on this a little later on.

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