Press Release: Online Industry Executive Neal Scarbrough Named Senior Vice President And Editor-In-Chief Of SPORTNET


Tenured Online Sports Executive to Oversee Content Strategy of Leading Online Sports Network

Sportnet, the internet’s most comprehensive sports network, has named online sports industry veteran Neal Scarbrough as Senior Vice President and Editor-in-Chief. In this role, Scarbrough will utilize his breadth of online experience to oversee Sportnet content strategy and implementation including user generated content, original editorial produced for the site, partner content, video programming and syndication across all the Sportnet operated web properties. Scarbrough will also serve as the General Manager of the web property itself. Luke McDonough, CEO, Sportnet, to whom Scarbrough will report, made the announcement.

McDonough stated, “Neal’s unique experience and success in both content creation and community development, as well as user generated content, make him the ideal person to lead Sportnet’s development of a network that puts fan participation in sports, and fan contribution to sports content, at the center of the experience. The work he and his team will do will be an integral part of our platform and our success.”

“This is truly a great job and I am glad to have the opportunity to join this team,” said Scarbrough. “The entire Sportnet and WMG groups are really committed to shaping the best next-generation online experiences for fans and participants. They have all the parts-vision, access, technology, talent-to leverage a great future in this space. It will be exciting to help them create new products and experiences.”

Scarbrough most recently served as General Manager and Editor for AOL Sports, where he oversaw content, programming and strategic partnerships. Scarbrough joined AOL in 2006 and was named one of the Top 10 most influential people in online sports by Sports Business Journal. During his tenure with AOL, Scarbrough spearheaded a redesign of the sports site, launched the AOL FanHouse network, the internet’s most trafficked sports blog, and contributed to a 40-plus percent increase in online sports traffic.

Prior to AOL, Scarbrough served as a Senior News Editor for ESPN, where he was responsible for news and content for the sports network’s live game telecasts. Scarbrough also served as Vice President /Editor-in-Chief of from 2001 through 2005, supervising the daily editorial operations at the internet’s top sports website. While under his leadership, received the Online Journalism Award for General Excellence. Scarbrough joined ESPN in 2000 as a Senior Editor for ESPN The Magazine. Before ESPN Scarbrough served for four years as Sports Editor for The Denver Post after two years in the same position at The Tennessean in Nashville.


Sportnet, the internet’s most comprehensive sports network, combines the talents of a world-class marketing & sales agency and powerful distribution to offer cutting-edge editorial, live event webcasts and a robust community experience. Partners include leagues, sanctioning bodies, schools, TV networks and individual athletes. Sportnet is owned and operated by Wasserman Media Group,

*Neal Scarbrough’s interview will be posted Monday.


6 Responses to “Press Release: Online Industry Executive Neal Scarbrough Named Senior Vice President And Editor-In-Chief Of SPORTNET”

  1. Good for Neal, the great ones always land on their feet. I’m looking foward to his interview.

  2. Dig deep and break it down Mizzo. You never dissappoint!

  3. Sup baby girl?

    Thanks. How’s that coffee? 😉

  4. Dwight Cunningham Says:

    Congrats to Neal, who brings deep print experience in sports journalism to the online world.

  5. Is Neal is out at Wasserman. If so, that’s quite a few jobs over the last few years for your “tenured” online sports executive…

  6. photoguyv Says:

    hello Neal

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